How to use linkedin for business (2023) -A complete guide
If you want to learn how to use LinkedIn for business, you’ve come to the right place! Besides showing you how to create a page for your business.
Step 1: Create a LinkedIn Company Page
You need to first register for a personal account to use LinkedIn. Additionally, this will serve as your Company Page's administrator (although you can add additional Page managers later). We advise using your work email address when registering.
Okay, let's build your Page now. Once you've logged in, go to your browser's top right and select the Work icon. Pick Create a Company Page at the bottom of the menu that appears as you scroll down.
Choose the right type of Page from the four available options:
- Medium to large business
- Educational institution
- Small business
- Showcase page.
All but the "Showcase pages" are self-explanatory. These are for businesses that want to divide off the many parts of their operations so that each has its sub-page while still linking back to the main corporate Page.
Start entering your information once you've chosen the Page type. Spend the time necessary to craft a strong tagline because your logo and tagline will be the majority of LinkedIn users' first impressions of you.
Click Create page once you're done.
Step 2: Optimize your page
Include keywords in your summary.
Google indexes your LinkedIn Page, so try to incorporate as many naturally occurring keywords as you can in the opening sentence of your company description. Limit your description of your vision, values, products, and services to 3–4 paragraphs at most.
Include a branded cover photo!
Use this area to draw attention to the release of your most recent product or other noteworthy news. Be straightforward and on-brand.
The current dimensions for this space are 1128px x 191px.
Finally, incorporate a custom button.
LinkedIn users who visit your Page will notice this button next to the Follow one. You can alter it to any of the following:
- Sign up
- Visit website
- Contact us
- Learn more
“Visit website” is the default option.
Step 3: Build your page
Unless you let others know, they won't be aware that your Page even exists.
In your footer and anywhere else you link to social media, including the LinkedIn icon alongside the other social network icons.
Request that your staff members update their profiles.
This is essential for your Page's long-term growth. You didn't have a Page when your employees first put their jobs on their accounts.
Ask your staff to update their job descriptions on their LinkedIn accounts to connect to your new Company Page now that your page is live.
Tips to successfully use your LinkedIn account
1. Publish and share relevant content.
You need to understand who your target audience is and what they want to see on LinkedIn to run a successful marketing campaign. Publishing and sharing information that helps your followers, rather than just stuff that advertises your business, is crucial.
2. Get followers.
If no one sees your content, publishing and sharing it is useless. On LinkedIn, you should continuously look for new followers. Your website can display a widget for your LinkedIn page, you can include a link to your LinkedIn profile in your email signature, and you can ask employees to promote the business page on their accounts. Your LinkedIn information may also be included on your business cards.
3. Set up a content calendar.
For any social media account to be successful, consistent publishing is essential. Because consistency is crucial, create a content calendar for your posts. A social media platform like Hootsuite or Buffer is a simple method to create a content calendar.
4. Use tracking and analytics.
Knowing what your audience wants is the greatest approach to providing them with relevant material. You may learn what works and what doesn't by keeping an eye on and tracking previous posts.
You may assess post interaction using LinkedIn's Company Page statistics, see patterns, discover your followers' demographics, and gather more information about page traffic.
5. Think about what time you post.
The time you upload your material might affect how much engagement you get, just like with any other platform. It's crucial to publish frequently, so make an effort to do so at least twice a week (if not every day). Also, keep in mind that it might take some trial and error to determine the best time of day to post. According to research from Hootsuite, the best times to post on LinkedIn are 7:45 a.m., 10:45 a.m., 12:45 p.m., and 5:45 p.m. ET.
6. Experiment with videos and photos.
There are video and photo features on LinkedIn. You can snap a picture or video within the smartphone app and share it on your timeline. To its video feature, LinkedIn added filters and a few text styles in March 2018.
You can share an insider's perspective of your business or highlight fresh details about your offerings. Get your camera out since video is five times more likely than other media kinds to increase member interaction on LinkedIn.
7. Target your audience.
One of the greatest methods to guarantee that your content performs effectively on LinkedIn is to target a certain audience with each post. You can target articles using LinkedIn's organic targeting feature based on follower profile information like organization size, industry, job title, geography, or language. Remember that to utilize the targeting feature, you must have at least 300 followers.
A couple of easy tips to find attract attention to your LinkedIn business page, don’t forget to thank us when those LinkedIn followers keep coming in!