Think your Tiktok following needs a boost? Here are our tips on how to increase your Tiktok followers!

JUMP ON CURRENT MUSIC 

There's a reason why these songs are popular. They are well-liked and frequently receive support from record labels. The algorithm will prioritise any material you generate with trendy music, so it's an easy method to get your reels in front of more eyeballs. You can use the tunes that the TikTok app recommends when you record a new video or look for trending songs in the discover menu.

Of course, you are not required to partake just because something is popular. Make sure it pertains to your audience and niche.

ENJOY IT

To avoid sounding corny, having fun is what matters most in the end. You can tell in your videos if you take your TikTok presence too seriously. However, if you just produce stuff that you are enthusiastic about and that you love, that positive energy will permeate the screen.

When you're having fun, you'll naturally be producing interesting stuff that viewers want to watch.

IDENTIFY YOUR TARGET AUDIENCE

Finding your target audience is one of the most crucial things to accomplish if you want to increase your TikTok followers. TikTok users span a variety of demographics, geographies, and niches, just like users of other social media sites. One group's preferred kind of content might not be appealing to another. Therefore, it's critical to understand what your target audience is doing on the site before you start developing a TikTok marketing or TikTok influencer plan.

Once you've found your target audience, you'll need to create content specifically for that audience. While your goal is to get more TikTok followers, it's important to approach your content created with the purpose of educating and entertaining your target audience in order to make real connections. Don't just go out and try to get followers for the sake of getting followers. You want the right followers on Tiktok — the ones who are interested in your brand and your products and services. Millions of followers aren't going to help you if those followers aren't interested in moving deeper into your marketing funnel.

CREATE AND PARTICIPATE IN CHALLENGES

We recommend participating in the same TikTok challenges that your target audience is participating in. Many of the most popular challenges are dance challenges so be prepared to show your best moves (and get a little vulnerable). In addition to participating in existing challenges, you can create your own challenges on TikTok.

INCLUDE THE RIGHT HASHTAGS

Just like on Instagram, Twitter and many other social media platforms, hashtags help users find your content. But it’s important to make sure you’re using the right hashtags.

One practice we see many people make is simply tag all of the trending hashtags in their captions. However, please don’t do this unless those hashtags are actually relevant to what you’re posting. Otherwise, it just looks spammy.

Instead, start typing in relevant hashtags when creating your caption to see how many views those hashtags are getting. And don’t forget to include the ever-popular #fyp or #foryou hashtags, popularly used in an attempt to get on the For You page. While the effect of these hashtags on placement hasn’t been confirmed, their widespread use can still expand the reach of your content.

 WORK WITH TIKTOK INFLUENCERS

Influencer marketing is a great tactic on Instagram, but this also extends over to TikTok. With so many “TikTok-famous” users, working with influencers can be a great way to get the word out about your business.

Keep in mind that working with TikTok influencers comes with its own costs. Depending on your marketing budget, you may want to look for micro-influencers with a highly engaged audience on TikTok to start your influencer marketing venture.

 CROSS-PROMOTE

Spread the word that you’re on TikTok. Your followers on other channels might not know that you’ve created a TikTok profile, so it’s a good idea to cross-promote your videos onto other channels.

Other platforms like Instagram and YouTube offer their own versions of short-form video content, giving you the perfect place to repurpose content created for TikTok videos. On some platforms like Twitter and Instagram (feed videos), you can save video from your TikTok feed with the TikTok logo and your handle in the corner of the screen, then upload them as-is, giving your followers an easy way to learn how to find you on TikTok.

Some platforms have a few restrictions to promote original content. over repurposed TikTok videos. Instagram Reels does not allow reposted, watermarked videos, so you’ll need to upload the original short video or edit accordingly. YouTube Shorts do allow TikTok watermarked videos, but they can’t be monetized.

We’ve covered the basics of how to increase your Tiktok following. Now it’s up to you to leverage the app in the best manner possible.